Limehouse Florist Customer Privacy Policy

Privacy Commitment

At Limehouse Florist, we care deeply about your right to privacy and your trust in our business. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers who place orders with Limehouse Florist, whether you reside in Limehouse or the surrounding districts.

What Personal Data We Collect

When you place an order with Limehouse Florist, we collect certain personal data necessary to process and deliver your order, and to ensure a smooth customer service experience. The types of personal data we may collect include:

• Contact Information: Such as your name, address, delivery address, and telephone number
• Order Details: Information regarding the items ordered, recipient details, delivery date and time, and any special instructions
• Payment Information: Payment particulars are processed by our trusted payment processors; however, we may receive confirmation of payment status
• Communication Records: Copies of correspondence when you contact us with queries, feedback, or complaints
• Website Usage Data: Technical information when you use our website, such as IP address, browser type, and cookies, to enhance your shopping experience

Lawful Basis for Processing Your Data

Under GDPR, we are required to have a valid lawful basis to process your personal data. Limehouse Florist processes your information on the following bases:

• Contractual Necessity: To fulfil the contract when you place an order, including processing payment, delivery, and customer support
• Legitimate Interest: To enhance our services, improve customer experience, and ensure the security of our operations
• Legal Obligation: To comply with relevant laws, such as retention for tax and accounting purposes
• Consent: If you explicitly opt in to receive marketing communications, we rely on your consent for this specific processing

How We Use Your Personal Data

Limehouse Florist uses your data to:

• Process and deliver your flower orders promptly and efficiently
• Contact you regarding your order if clarification is required
• Maintain records for administrative purposes
• Improve our products, services, and customer experience
• Comply with legal obligations and respond to law enforcement if necessary

Data Retention Policy

We retain your personal data only as long as necessary for the purpose for which it was collected. In general:

• Order records: Retained for up to seven years in line with accounting and tax requirements
• Correspondence: Kept for up to two years after your last contact to address queries or resolve disputes
• Marketing consent: Retained until you withdraw your consent or unsubscribe from communications

After the relevant retention periods, data is securely deleted or anonymised.

Third Parties and Data Processors

To deliver our services, we sometimes share information with reputable third parties who act as data processors, including:

• Payment processing companies who handle card and online payments
• IT and website hosting service providers
• Delivery partners for order fulfilment in Limehouse and nearby areas
• Professional advisers including accountants and legal consultants as required

We only allow these third parties to process your personal data for specified purposes and in accordance with our instructions, ensuring they are compliant with GDPR requirements. We do not sell or rent your personal data to any third parties.

How We Protect Your Data

Limehouse Florist is committed to safeguarding your personal information. We take appropriate technical and organisational measures to prevent unauthorised access, data loss, or misuse, including secure servers, encryption, and limited access to data on a need-to-know basis. We regularly review our procedures to keep your data safe.

Your Rights Under GDPR

You have several rights regarding your personal data in accordance with the GDPR, including the right to:

• Access: Request a copy of your personal data we hold
• Rectification: Request corrections of inaccurate or incomplete data
• Erasure: Request deletion of your data, subject to certain obligations (e.g., legal or contractual requirements)
• Restriction: Request restricted processing of your data under certain conditions
• Data Portability: Request a copy of your data in a commonly used format
• Object: Object to certain types of processing, such as direct marketing
• Withdraw Consent: If you previously provided consent for processing, you may withdraw it at any time for activities based on consent

To exercise any of these rights, please get in touch using the contact details provided on our website or by post. We may require proof of your identity before processing your request to protect your privacy and security.

Policy Updates

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes. We encourage you to review this page periodically to ensure that you are aware of any changes.

Contact and Complaints

If you have any questions about this Policy, wish to exercise your data rights, or have concerns about how your data is being handled, please contact us using the methods outlined on our website or by post. If you are dissatisfied with how we process your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

Applicability

This Privacy Policy applies to all customers placing orders with Limehouse Florist from Limehouse and its surrounding districts. Your continued use of our services and website indicates your acceptance of this Policy.